Destination Bliss Volume 6 | Page 40

NATURAL BEAUTY

38 DESTINATION BLISS

Florals are going organic as couples connect their weddings to nature

By Erica Moody

Brides these days want their bouquets to feel very organic , almost like they ’ re picked from the field ,” e-commerce entrepreneur Cameron Hardesty tells us . “ Last year and earlier this year , brides were all about the big wide bouquet that was a dramatic statement but now we ’ re seeing brides ask for more toned-down bouquets .”

This is a result of COVID-19 ’ s influence on the bridal scene , Hardesty says .
“ People are asking for smaller bouquets and that definitely reflects the micro weddings happening right now . We ’ re seeing more outdoor weddings or at least some aspect of the wedding will be outdoors , even into November ,” she continues .
Hardesty ’ s company Poppy , which connects couples to floral experts for easy and affordable delivery , has seen that couples are willing to invest a little more in florals and décor at this time when they may be reducing costs in other areas such as food and venue . Flowers always make the photos pop and petite bouquets add a relaxed charm to intimate weddings .
With so many couples postponing their weddings , Hardesty foresees many venues booking up next year , and the outdoor wedding trend continuing because of it .
“ Couples are marrying in their backyard or a friend ’ s backyard . I think this will persist into 2021 because so many weddings are getting bumped to a later date and vendors will book up ,” Hardesty says . “ People will be turning to nontraditional venues .”