Madeleine Landry
FLORALS
Based in Austin , Texas , Madeleine Landry specializes in large-scale floral installations for clients like jeweler Kendra Scott .
Q : How do you create a romantic vibe ? ML : For a romantic ambiance , I ’ ll fill a tent with soft lighting , abundant florals and smilax vines draped from the ceiling . I ’ ll blend lots of texture , volume and dimension into the arrangements using loose , organic designs in colors that reflect the season : citrus and corals for spring and summer , and in the fall , burnt oranges , copper , gold and burgundy . Winter weddings tend toward white and cream stems with greenery in hues of emerald , moss , jade and chartreuse .
Q : What floral trends are you seeing ? ML : Social media has changed how florals are deployed in weddings . “ More is more ,” and clients like big volume at their events . We ’ re seeing more flower walls and photo backdrops intended for social feeds . Style trends include Boho romantic and an English garden look that combines large blooms like peonies , ranunculus , tulips and garden roses .
Q : What ’ s the secret to a striking bouquet ? ML : Have a few large , focal-point flowers rather than a bunch of smaller blooms that compete for attention . Go for a natural shape that shows off the flowers and has room to breathe rather than something tight . For a beach wedding , tropical flowers like orchids and birds of paradise can withstand the heat .
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