Design Buy Build Issue 58 2022 | Page 59

FOCUS LAUNCHING NEW HOLOGRAPHIK FIREPLACE SEPTEMBER 2022

HEATING , VENTILATION & INSULATION
A NEW EXPERIENCE OF FIRE A FIRE THAT IS ENVIRONMENTALLY FRIENDLY
Fire is such a primal element for humanity that it still holds a central place in our ultra-modern lives . For proof , you only need to note the success of the engrossingly addictive videos of fires burning in hearths available on streaming services ! A fireplace creates a convivial space that brings people together , with almost magnetic attraction . For more than 50 years , Focus has been disrupting the conventions of traditional wood fireplaces and gas fires . Today , it is blazing the trail of a new era : virtual fire . A fire powered by electricity with a pioneering holographic system coupled with realistic ceramic logs to produce a 3D effect of unprecedented realism . A fire uniquely adapted to today ' s world and living spaces . The first FOCUS model to feature this technology , the ERGOFOCUS HOLOGRAPHIK has a hearth that pivots 80 ° so the fire can be enjoyed from any angle .
A FIRE FOR ANY INTERIOR
Whether in a private home or a luxury hotel , this pioneering , fuelless fireplace can be installed anywhere and is operated with a simple touch of a button . Only an electrical supply is required to power it , and the flue is purely decorative , so there are no connection constraints . The flue can be adapted to all ceiling heights . All of these aspects mean the ERGOFOCUS HOLOGRAPHIK is suitable for any interior in even the most improbable settings . Its ease of use is specifically designed for contract and retail environments : just a simple on / off switch on the appliance . No adjustments are necessary . No complicated operating instructions , no need to use the remote control after the initial set-up , no application that would make it difficult for a team to use . The ERGOFOCUS HOLOGRAPHIK so successfully combines simple installation and easy operation it is the perfect fireplace for spaces that welcome the public and have strict safety standards such as hotels , restaurants and boutiques .
Protecting the environment is a primordial concern for us all . Regulations in this sense are multiplying and becoming stricter , and the traditional fireplace sector is no exception . Standards around the world are increasingly restricting the use of wood and fossil fuels ( e . g . PPA in France , DEFRA standards in the UK , 4 STELLE in Italy , etc .). In parallel , new and renovated buildings are becoming more energy efficient , reducing the need for heating . In this context , the HOLOGRAPHIK fireplace is THE environmental answer for those who wish to enjoy the pleasure of fire with zero emissions .
FOCUS , VISIONARY FIREPLACE DESIGN
For over 50 years , on every continent , FOCUS has been breaking with convention . It was the first to pull the fireplace away from the wall and put it at the centre of the living space – to make it the focus of attention . FOCUS has nearly 120 employees working across its two sites . With one foot in the Cévennes and the other in Provence , proud to be made in France , FOCUS has its sights on the stars and iso pen to the world . Its most iconic fireplace , the Gyrofocus , made FOCUS a legend in international design . More than just fireplaces , FOCUS creates surprise . It creates emotion . It creates occasions . FOCUS creates history . FOCUS fireplaces are available throughout the UK and Ireland .
FOCUS CLIENTS INCLUDE : Foster & Ptns , Snøhetta ( Norway ), Bjarke Ingels ( Denmark ), Chris Dyson Architects , Loyn & Co ( Wales ), Theis & Khan , Finkernagel & Ross , Marcio Kogan ( Brazil ), Isay Weinfeld ( Brazil ), Renzo Piano , Paola Navone ( Italy ), Fukuo Tamiwaki ( Japan ) and many more .
www . focus-fireplaces . com
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