BATHROOMS & KITCHENS
HOW DO YOU SEE THE MARKET SHAPING UP OVER THE NEXT FIVE YEARS ?
In our opinion , the next five years are likely to see some big changes in terms of both product development and customer ’ s expectations . Personalisation is a big area of growth , spurred on by new advances in augmented reality which helps customers to find new items based on their personal preferences . To keep up with this demand , the retail industry ’ s growing reliance on AI and machine learning will be vital , allowing companies to offer more in the way of product customisation .
In terms of shopping habits , customers are already placing greater importance on brand ethics and values in the wake of COVID-19 and this is something that is likely to continue to grow in every area of the market . The use of technology for connecting with brands is also likely to continue and develop , with social media platforms being used more and more as an important tool for connecting with younger audiences .
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