Dental Sleep Medicine Insider February 2016 | Page 24

DAVID WALTON

“WE WANT PATIENTS BE MORE INFORMED ABOUT THEIR
TREATMENT OPTIONS AND... WE WANT TO DIRECT THESE
PATIENTS TO ONE OF OUR CLIENTS FOR OA TREATMENT.”
me why nobody had
called him to inquire
how his case went. At
that moment I realized
that relationship building
is the underlying factor
to building a successful
company. Of course now,
several years later, I have
a team of people working
on a very structured client
experience process, as
we realized competitive
pricing is only a small part
of becoming successful.
Excellent service is key.

We recently started a large
scale patient education
program featuring articles
in TIME & People magazine,
across Pandora radio and
working with independent
patient groups. We have
2 goals here: First, we
want patients be more
informed about their
treatment options and
secondly, we want to

direct these patients to
one of our clients for OA
treatment. We have had a
huge response and we’ve
been able to help many
patients, but again what
we are trying to achieve is
more than just selling an
appliance. Almost anyone
can do that.

area, maximizing the
tongue space to its fullest.

“YOU WILL ALWAYS
FIND SOMEONE
TO MAKE
THINGS CHEAPER,
BUT QUALITY
PRODUCTS
AND SERVICES
REIGN SUPREME.”

As time moves on we will
continue to release new
and innovative products
into the market, as well as
making strides to improve
our current designs, thanks
in part to our partners
at
Mitsui
Chemicals.

Matching the right device
for the right patient can
take time to perfect. In
October, 2015 we released
our Endurance Framework
(EF) line of devices to
address a need in the
market. Dentists need
something that is very
strong, highly adjustable,
yet as thin as possible. The
EF device addresses this
need head on. With most
acrylic devices, the acrylic
is 1.5-2.5mm thick. The EF
is only 0.5 mm around the
entire lingual and anterior

Whole You Sleep Appliance
Respire Pink EF

I hope you can join us
on this journey. Please
contribute
to
this
discussion by contacting
me via phone or email or
just stop by our booth at
an upcoming trade show
and say hello.
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