Denmark 2019 Denmark 2019 | Page 34

Architecture with a sense for the detail Within the world of Danish design, architecture has always played an important role. At one point, it was even common for architects to not only design houses but also everything inside them. By following this principle, many architects also became designers of furniture, textiles and cutlery. Anton Rosen did it, when he designed the Palads Hotel in Copenhagen in 1909, and Arne Jacobsen did the same, when he designed the SAS hotel in Copenhagen in 1960. One of the best-known Danish-designed buildings is the Opera House in Sydney, Australia. Architect Jorn Utzon designed the opera house in 1973 and in 2005, the building was declared a World Heritage Site. Blue Planet Fashion of coolness and comfort Danish fashion is cool. It is for everyone and the styles are characterized as easy to wear, simple and elegant and with a solemn respect for sustainability. The Wave (Bølgen) Nevertheless, people often travel to Denmark with the purpose of exploring Danish architecture in their original surroundings. A few notable examples of the new wave of cutting-edge and functional Danish architecture are BLOX, The popularity of Danish fashion designers and brands is rapidly growing and many Danish brands are grabbing attention on the global stage. Each of them represent their own approach to Danish Fashion. For example, among the large umbrella of Danish designers, you will find a bohemian touch at Munthe, a sharp contrast in designs at Baum und Pferdgarden, modern everyday glamour at Day Birger et Mikkelsen and classic sophisticated designs at Malene Birger. At Wood Wood you will get a hip approach with focus on unisex clothing, while you at Ganni will be presented with a light and witty line of Danish Fashion. All of them are characterized as popular and globally recognized brands, “I am delighted to be able to expand the knowledge of Danish furniture to India. Danish Design is a strong brand globally and a perfect asset to the Indian lifestyle; timeless, functional and aesthetically pleasing” - Peter Taksøe-Jensen, Danish Ambassador to India The Wave and the Blue Planet. All of them represent a unique Danish approach to the design of buildings. Bjarke Ingels, who owns and operates Bjarke Ingels Group (BIG), is probably the most celebrated and known Danish architect of today. Bjarke Ingels’ unique and creative mind makes his approach to building unconventional and surprising. His ideas are categorised as being out of the box and attention to his designs keeps growing- nationally and internationally. 8 tallet (8 House), the Danish Maritime Museum and the urban space Superkilen in the Nørrebro area of Copenhagen are considered some of Ingels’s most iconic works. 34 who each innovate and develop the Danish approach to fashion. In India, the Danish brands- Vero Moda, Only and Jack & Jones that are part of the Danish company- Bestseller A/S, are well- known and famous amongst the young Indians. Twice a year, Copenhagen invites the most talented designers of Denmark to display their design on Copenhagen Fashion Week. These are highly popular and get visitors from all over the world, who come to get a glimpse of the future of Danish fashion and design. Source: Denmark.dk and Visitdenmark.dk