DELUXE
PEOPLE
“It is the only way
to make networking
effective.”
Over the past three years Port Adriano has become one of the most
popular events locations in Mallorca. Since it opened in 2012, the modern
central section designed by Philippe Starck has provided a stage suitable
not only for concerts by world-famous stars such as Supertramp and
Gloria Gaynor, but also for a classic car rally and the Best of Yachting
with glamorous evening entertainments. The complete programme for
2017 has not yet been published, but initial reports indicate that
organisers are already planning to use the Island’s most elegant superyacht
marina as the location for their parties. In June PIXX Lounge will use
the pool area in front of the Coast by East restaurant for the second time
as a meeting venue for German entrepreneurs, complete with entertainment and show. Axel Kahn, CEO of the PIXX advertising agency,
talked to us about future events and online marketing.
Herr Kahn, in 2017 you are taking your PIXX
Lounge on a tour of Germany for the first time.
Where will you be going to?
We start in Frankfurt in March, then in June we
go to Düsseldorf, in September we are in
Munich and in November – at the end of the
year, as always - we will be in Baden-Baden at
the world-famous casino.
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Your events are primarily aimed at clients of
your agency, who go there to network. Who
else would benefit from taking part?
If we were only to invite existing clients to these
networking events, it would be difficult to organise up to five of them each year. The real skill
lies in continuing to attract new companies to
this platform. In the past few years we have
managed on average to have up to 30% of
new entrepreneurs at each event. This is the
only way to make networking effective. At the
moment registration is open to all business men
and women. Either via our newsletter, which
they can order, or via social media networks.
They can find all the relevant information and
dates on our website.
You are planning a PIXX Lounge in Port
Adriano, Mallorca for the second time in 2017.
What can we expect?
Yes, we are organising a second PIXX Lounge
in Port Adriano. The first event in 2016 was
very promising and the feedback confirmed
our view that mixing business and lifestyle in
this kind of atmosphere is perfect for successful
networking.
You recently appeared as a compere at a
motorsport event for the Christiane Herzog
Foundation. Why did you get involved?
The Christiane Herzog Foundation is one of the
oldest charities in Germany. It cares for those
suffering from cystic fibrosis and funds re-