Deisure Jan. 2014 | Page 19

An example of good social media marketing will be Universal Studios Singapore’s website. USS’s website allows consumers to explore the theme park without having to travel. It also conveys the various upcoming programs that USS will be having. Most importantly, the website shows the different pricing of tickets and promotions available. Similarly, River Safari is another good example of social media marketing. River Safari’s website shares information about the pricing, promotions, dining options and the numerous rivers in the world. Their Facebook page has 727k Likes which shows that River Safari has been very successful in connecting with the consumers. The General Store, also known as @helloplusminus on Instagram, has earned 15,884 followers. They are an independent online based store in Singapore that caters to teenagers who are fashion forward. @helloplusminus is constantly updated with the latest collections and notifies consumers when ordering starts. Hence this demonstrates that social media marketing is indeed effective. 15