At the beginning of this new journey , I was sitting at 1,200 followers on Instagram , with little engagement . Within 7 months , I organically grew my following to 10k , but was truly matters is the depper connections I was forming , resulting in increased brand recognition , engagement , and , most importantly , sales .
This journey propelled me to gain national and international recognition for my cake decorating work , opening doors to online teaching opportunities and magazine features . It even granted me the privilege to address 120 local businesswomen , sharing my transformative journey .
One memorable moment from this journey happened when I attended an in-person networking event . At the last minute , I traded my crisp white chef jacket uniform for a handmade flower jacket , which embraced my own personal style and creativity . The compliments I received on that flower jacket were overwhelming , and many business owners remembered me long after the event , resulting in sales - it made a memorable impact that I never expected to happen . In fact , it inspired one business owner to transform her entire business uniform , embracing hot pink shirts ! It ' s a testament to the unexpected power of embracing one ' s creativity and being true to oneself
If there ’ s one lesson to take away from my personal story , it ’ s that YOU are your business . Your creativity and unique personality is what sets you apart in your industry - people crave connection and authenticity . Embracing myself has never led me astray and I ’ m so thankful to my younger self for being brave enough to jump , even though I was anxious .
So , I want you to ask yourself this ; What if you posted something you wouldn ’ t usually post ? What if you didn ’ t edit your caption ? What ’ s the worst thing that can happen if you embrace more of your personality ? ( You lose followers ? They weren ’ t the right audience anyway !). What if , instead of people judging you for your opinions , it resonates with your audience ?
As you reflect on your path , think about the moments when you ' ve held back , the times you ' ve censored yourself and the opportunities you may have missed . And now , picture what could happen if you take that leap , just as I did . Embrace your true self , your creativity and your unique personality , and watch your cake decorating business flourish in ways you never imagined . It ’ s time to embrace your true self in every part of your business !
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