Cake Chat
Cake Chat with Amber Comadira-Smith from Cake with Amber
Amber shares her cake expertise so you can sweeten-up your cake skills and create amazing cakes with confidence !
EMBRACE YOUR TRUE SELF AND ELEVATE YOUR CAKE DECORATING BUSINESS Did you know that back when I first started to put myself ‘ out there ’ and market my business online , I was crippled with anxiety ? I was scared of criticism and I felt like everyone would think I was a complete fraud . ‘ Who are you to be selling cakes anyway ?’ my inner dialogue would repeat - over and over …
It was hard for me to transition from being a cake hobbyist , to then becoming an intentional business owner - responsible for generating income and getting clients through the door .
Like many businesses , social media was my primary marketing tool . However in every piece of content I created , I was constantly editing out my honest opinions and not sharing my real personality . In my mind , I was trying to be professional , yet likeable enough so no one would have that opportunity to judge me . In hindsight , I was just coming across as generic and bland . I was failing to engage and connect with my audience on that relatable level .
The turning point for me - that moment where I had to face my fears - was when I put my adult pants on , looked at the numbers and realised not enough money was coming through the door - something needed to change , otherwise it really was still just a glorified hobby ( as much as I didn ’ t want to admit it ).
That ’ s when I decided to educate myself on social media marketing and enrolled in an Instagram Masterclass . Knowledge is power , right ?!
Along with this , I actively started to follow people on Instagram who inspired me and who I felt embraced and used their uniqueness to their advantage for business . I would see those businesses receiving incredible engagement and growing their followers , often resulting in sold out classes , programs and products . Seeing this really inspired me to do the same . If they could be successful , then why couldn ’ t I ?
And that ’ s when I started to experience a shift in how I presented myself on social media and embraced my true self online and inperson .
This change was scary to begin with . I initially had put so much effort into hiding myself , it felt ‘ wrong ’ to suddenly embrace my vulnerability and personality quirks . Many times I would second guess myself or think ‘ Should I delete that post ? Is what I ’ ve said ok ?’. But I continued to remain true to my new approach and persevered . Soon , not only did I feel more confident with myself , but the results started to speak for themselves .