In conversation with Vipin Pungalia ,
Sales and Marketing Director - Sennheiser India
Q As a company , what did you do to engage with your customers through the lockdown ?
AAt Sennheiser , we have received immense support and appreciation from our customer base and in order to give back , we initiated # DontStopTheMusic & # DontStopTheEducation campaign to educate the aspiring and budding Sound Engineers , audio enthusiasts and professionals . Through this initiative , we encouraged people to support the WHO in its fight against COVID-19 .
We started this campaign in March 2020 and since then we have been regularly conducting Webinars , Workshops , Round Tables etc . both locally and globally . So far , we have conducted more than 100 webinars ( Globally and locally put together ), series of 5 webinars in Hindi and 5 local Round Tables . Veteran and well-renowned Sound Engineer Ashish Saksena was the host for Round Tables conducted in India . Additionally , top audio professionals such as Samir Kriplani , Vijay Dayal , Dave Drego , Anupam Roy , Tosief Shaikh , Kuber Sharma , Vaibhav Rumde , Aseem Dhaneshwar were amongst the panellists who shared their journey , experiences , challenges and learnings over the years . They also provided us with their workflow , approach , strategy , touring tips amongst others
Q Tell us about any new product launches during this year
A Sennheiser has recently launched its new range of Dynamic Wired Microphones MD 435 & MD 445 and Wireless Mic Modules MM 435 and MM 445 . This new series of high performance , high rejection mics is designed to meet the demands of top touring professionals and modern stage productions .
The acoustics of the new wired mic MD 435 and mic module MM 435 are based on our popular dynamic capsule MD 9235 , so MD 435 basically brings in the sound of MD 9235 to a wired vocal microphone . It effortlessly cuts through loud stage sound and establishes audibly greater proximity to the vocals . Its direct , high-resolution sound gives vocals a totally new richness , intensity , and assertiveness .
The new wired mic MD 445 and MM 445 mic modules are a brand-new design , delivering an extremely tight pickup pattern with a superb rejection of off-axis noise . These models utilize a lightweight aluminum-copper voice coil that delivers high resolution , highly detailed sound quality on-axis .
Through these launches , we are planning to cater to the diverse needs of consumers and boost our sales .
Q Challenges you faced in terms of educating / reaching your customers
A Since the campaign was conducted virtually , we were unable to provide a handson experience of our products . Moreover , controlling the audio quality over virtual calls was a challenge which could have been arranged in a better way had there been any classroom training .
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