Dec/Jan | Seite 55

w hat ’ s the B u z z ? Gumtree ups their game by revamping automotive section Gumtree has made big changes to their highly-trafficked automotive section, by monetising the channel and becoming an automotive platform of note. They recently introduced an ad management and customisation dashboard for professional sellers. “While we haven’t seen this strategy adopted in local markets, it’s fairly common practice in international markets when a site becomes so large that it has to imp