2014 Automechanika Frankfurt
Sidem unveils new logo and customer-orientated
innovations
Sidem, Europe’s first fully vertically integrated supplier, used
the Automechanika show to introduce its upgraded look and
feel, and to show its recent investments in an in-house forging
line and QR code packaging.
Sidem has always been ahead of the developments in our
sector.
We want to highlight this with a new, more modern logo that
still symbolises swiftness and speed – in a more contemporary
way”.
➲ Peter Dermaut, area sales manager at Sidem,
proudly displays the new logo
Brazil looks beyond its borders
Brazil has the world’s fourth largest vehicle
consumer market with an estimated fleet of
44 million vehicles. More than 29 vehicle brands
have set up production in Brazil, and they
are supplied by an extensive auto parts and
components manufacturing chain.
Thus, Brazilian auto parts manufacturers,
represented by Sindipeças, the Brazilian
Association of Automotive Auto Parts &
Components Manufacturers, play an important
role in the domestic industry. Sindipeças has
realised that with such an impressive foundation,
its component manufacturers should be
performing better on the international stage.
Platforms such as Automechanika are used by
Sindipeças to assure the world that Brazilian auto
parts manufacturers are trusted partners with
the ability to manufacture on large scale, quality
products and applied technology, and who are
desirous of long term relationships.
➲ Silvania Chaves and Elaine Colnago,
from Sindipeças, doing duty at the Brazil
Auto Parts stand
| words in action
17
december 2014 / January 2015
2014 Automechanika Frankfurt
Unveiling its new, modern logo, Gwen Verfaillie, managing
director at Sidem, said “We want our logo to define who we are
as a company. Everything is constantly changing, and this is no
different in the steering and sus