Data Driven Avanade Issue 4 | Page 3

Lotus F1 Team were challenging
for the runner-up spot in the
world championship, taking on
manufacturers Mercedes and Ferrari
and keeping quadruple crown
winners Red Bull Racing honest. They
were one of only four teams to win
in 2013 and finished on the podium
14 times. Sadly, with Kimi Raikkonen
forced to miss the final two rounds
due to back surgery and a rare engine
failure on the Renault V8’s swansong,
the team’s position in the standings
slipped at the final hurdle.
Feel for the logistics department,
they’ve got about 5,000 targets
to contend with; the many travel
demands of freight and personnel.
With an all-new car next year and
lots of technical unknowns, the
next 12 months are set to be hugely
demanding not only for the design
and manufacturing teams that will be
producing scores of upgrades from
beginning to end but for the people
who have to deliver them against the
clock. In this issue of Data Driven we

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investigate how Avanade’s SharePoint
software is helping Lotus F1 Team’
logistics department to plan, track
and report more efficiently than
ever before.
We also talk to a legend of motor
racing, Sir Jackie Stewart about why
data is king, and how sensors and
numbers have completely changed
the way cars are designed, developed
and driven since his glorious era. And,
for this month’s Focus In story, we
look at how communications-enabled
business processes are fostering great
teamwork and impacting on the
performance of Lotus F1 Team and
many others.

REMEMBER, THE RACE
NEVER STOPS.