Data Driven Avanade Issue 4 | Page 2

Data Driven Issue 04 CONTENTS FOREWORD: DATA DRIVEN WITH THE SEASON DRAWING TO A CLOSE IN BRAZIL, THE LOTUS F1 TEAM MEMBERS IN SAO PAULO AND BACK AT BASE 6,000 MILES AWAY IN ENGLAND COULD TOAST A HARD-FOUGHT CAMPAIGN AND RELAX FOR AN EVENING. BUT THE NEXT DAY IT WAS BACK TO WORK, BECAUSE THE COUNTDOWN TO 2014 STARTED LONG AGO. 02