Data Driven Issue 02
CONTINUOUS
DUAL DEVELOPMENT
HOW TO JUGGLE
Phil Adey, Lotus F1 Team’s Design Office Manager, talks Data
Driven through the challenges of dual development – improving
the 2013 car and building the 2014 machine – and how Avanade
is helping to get the job done.
BUSINESS PROBLEM
The Lotus F1 Team E21 race car that will line up on the grid in
Brazil this year in November, the last race, is basically a completely
different car to the E21 that kicked off the season in January.
The engineering challenge the team undertakes is to make
improvements every 20 minutes over the course of the season in
order to match – and ideally overtake - the pace of development
of the other top teams. In Formula One, if you stand still you go
backwards.
But building this year’s car is only half of the battle, for there is
also next year’s car which must be planned for and created. Once
the new season starts, half of the design team immediately turns
its attention to the following year. Alongside its development
of the current car, it has to craft an all-new one with an eye to
the future and, in the case of 2014, an all-new powertrain ????)????????????????????????????????????????((??()]??????????????????????????????????????????L???????)???????????????????????????????????????????????????????)????????????????????????????????????????????????????)l?????????????t????e???????????????????????????????????)??????????????????????????????????????????????)???????????????????????????????????????????
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