Dairyland Peach Sections Business Profile 2019 | Seite 5

Dairyland Peach Business Profile 2019, Page 5
Yarmon Ford will take care of your needs, from
purchasing a vehicle, to service and beyond
Purchasing a car can become a high pressure or-
deal. Jesse Yarmon, owner of Yarmon Ford, strives
for a different experience for his customers. He tells
his sales team, “Take it as if you are going to buy
something. Typically people don’t make a decision in
one day.” Building a solid relationship with his cus-
tomers is what Jesse hopes to achieve — and keep
them coming back.
The team at Yarmon Ford in Paynesville is young,
but a very good group of employees, according to
Jesse. The team includes five salespersons, a finance
manager, six service technicians, a service manager,
adviser and parts manager, and office staff. Part-time
drivers also pick up vehicles at other locations for cus-
tomers.
Yarmon Ford began with Jesse’s parents, Stan and
Joann Yarmon, who purchased the dealership from
Hoyseth in 1988. Stan was a Vietnam war veteran,
and worked as a farmer, truck driver and teacher.
Joann was an RN. They had joked about purchasing
the car dealership, and it eventually became reality
when Hoyseth made them an offer.
Under their ownership, the business moved from its
location downtown to its current location on Diek-
mann Drive. One of four siblings, Jesse, born and
raised in Paynesville, is the only one who worked in
his parents’ business. Jesse, now 33, grew up sweep-
ing floors and washing cars, not expecting to eventu-
ally take over the family business, which he did about
seven years ago.
Jesse attended St. Cloud Technical College for busi-
ness management, but was more interested in working
than studying. He came back to work for his parents
at the dealership.
Jesse has grown with the business and established
a reputation for taking care of his customers. “We
won’t run from problems,” he said. “We want to fix
it. We will do everything we can to rectify the situa-
tion.” Whether that means rescuing folks whose ve-
hicles have broken down to offering free loaner ve-
hicles while cars are being fixed, and picking up and/
or delivering vehicles for service 60 miles away.
Yarmon Ford is also willing to locate any vehicle
for a customer — Ford or other. With resources al-
lowing access to millions of vehicles, Jesse and his
sales team can locate vehicles with certain features,
or even a Lamborghini, Ferrari or Jaguar, from any-
where in the nation.
The most popular vehicles sold, however, are
trucks, as well as SUVs. Jesse keeps about 120 to 150
cars on the lot, and it’s a pretty even 50/50 split of
new and old vehicles. The lifetime power train war-
ranty that Yarmon Ford offers is a huge bonus to its
customers. Ford also offers a rewards program, which
strengthens loyalty — people come back because they
are treated well.
Yarmon Ford staff includes front row (from left): Darren Olson, Wes David, Noah Scott, Grant Lieser, Ryan
Thomes, Jessica Gertken. Back row: Stephanie Eisenbraun, Erwin Cruz-Viera, Erwin Cruz-Pabon, Andrew
Reiman, Jared Miley, Jared Heib, Bob Ferrington, Kevin Block, John Herding, Jesse Yarmon, Lori Brown.
Not pictured: Brett Weiser, Cory Deters, Dylan Messick, Perry Yungk, Richard Brunner, Ashley Eisenbraun,
Spencer Eisenbraun, Larry Erickson, Paul Frost, Blair Hagen, Broden Jones, Gaile Leimer, Evelyn Moore, How-
ie Schmit, Gene Schultz, Art Voss, Gary Wieber, Leon Wieber and Jeremy Wiese.
The team in the service department at Yarmon
Ford will work on Ford vehicles, plus any other make
and model of vehicle. Several of the technicians have
worked in the service area since young teenagers, and
have many years of experience at Yarmon Ford. They
have the capacity to work on heavy trucks and semi
trucks. Some of the services offered include oil chang-
es, tires and rotation, general maintenance, engine re-
builds and transmission work. Interior and exterior
detailing also is available.
A newer service Yarmon is offering to its customers
is a video-based service work approach. The service
technician will be introduced on video and demon-
strate what problems were found during the multi-
point inspection of a customer’s vehicle. The video
can then be emailed to the customer, who can see first-
hand what issues arose and give approval for the re-
pair. Customers like to physically see what is happen-
ing to their car, and be able to review with a spouse
or family member, to make an informed decision. For
some, it provides peace of mind.
Technology changes the playing field, not only in
the service department, but in the sales as well. With
vehicles for sale and prices being easily at our finger-
tips, the days of haggling over vehicle prices are not as
commonplace. Jesse notes that computer technology
actually scans vehicle prices daily to make sure his
prices are in line, and he is able to adjust accordingly.
Car prices are what they are, with less gimmicks.
To learn more about Yarmon Ford, visit their lot
on Diekmann Drive in Paynesville, or visit yarmon-
ford.com.
Paynesville, MN
320.243.4235
www.YarmonFord.com