D Communication Guide Dec. 2013 | Página 4

Even today when speaking with “regular” staff as well as with management it often happens that nobody knows what a stakeholder is. Even more so why a stakeholder is important and how should a stakeholder be treated. Starting from the definition of a stakeholder will hopefully help companies realize that there does not exist a single business out there without a large group of stakeholders. Truth is that such lack of knowledge is unforgivable, especially nowadays when consumer communities become more and more prominent and require more and more from companies. A stakeholder is an individual or a group of people (it can also be an institution, an interest organization, NGO, regulatory institution, etc.) who has an vested interest in or is in some way dependable on certain entity (a company, an organization, the state, etc.). Therefore this article will discuss who a stakeholder is and why we cannot pretend that our company does not have any legitimate stakeholders. A vested interest is to be understood broadly as an investment of trust, money, time, assets, etc. Normally, when talking about individuals/groups with vested interest it is meant one of the following relationship types:    Professional Mapping  Strategy Development  Regular Updates  Monitoring and Quality Control Business Partnerships  Comprehensive Analysis Employee-employer relationship   Consumer-company relationship Owners and Investors  Supply Chain Dependent stakeholders on the other hand are such individuals and group that are in some way affected or in a position to possibly get affected by the company’s operations. Such stakeholders can be:   Consumers  Learn more and book a FREE introductory meeting/call here. Local Community Employees  Owners and investors  Supply Chain 4