CWAC Business plan CWAC Business Plan Mollie Pearson | Page 76

Appendix 5 Phone Interview Love Brum Kate Grantham- Office Administrator (interviewee) Mollie Pearson- Interviewer Mollie: “Hello” Kate: “Hello, is this Mollie Pearson” Mollie: “Yes it is” Kate: “Great, this is kate from love Brum” Mollie: “oh hello Kate, great to hear from you” Kate: “yes, I do apologise for how long it has taken to get to you, like I said in my email we are so busy and very stretched with the amount of staff that we have” Mollie: “oh don’t worry, I understand you are very busy people” Kate: “ok, great well im here to answer any questions you might have” Mollie: “yes great, ok, so my first question is, who is your target market?” Kate: “Yes well anyone really, we rely heavily on our membership. We have three kinds of memberships, cooperate that costs £500, patron that costs £3000 and single membership that is just £20 per a year. Our cooperate and patron membership is aimed at Birmingham based businesses looking to have a positive effect on the city, then the single membership is aimed at everyone and anyone in Birmingham. We would love for everyone in Birmingham to have a membership to make Birmingham a really great place. Also our patron and cooperate membership pays for all our overheads so the single membership is great because you know that 100% of your money is going directly to the causes.” Mollie: “that would be lovely if everyone joined, can I ask, roughly how many members do you think you have? Kate: “It’s very hard to figure out exactly because businesses that have cooperate memberships also have single ones, I would say including all three memberships we have around 1000 memberships.” Mollie: “That’s very impressive considering you have only been running for 3 years. So another question, how does Love Brum operate as a business? I know you have already told me there is only 3 of you in the office.” Kate: “yes so there is Ashley our general manager, me and another office administrator, someone who is in charge of taking care of the causes. See our relationship never really stops with them, we give them guidance and tips even after we have promoted them and 76