Conclusion
In conclusion, the researcher has proven through the research into key drivers and innovation that there is a need for CWAC within the Birmingham area. The consumer, ACTillennials are very appropriate to the service as young influencers with a larger disposable income and a political activist background will feel a sense of achievement through CWAC service. Another theme running through from innovation research is that although CWAC does face some competition, these competitors do not run on similar parallel. Meaning that
CWAC stands out from other charities and campaigns through it’ s exciting marketing techniques. Furthermore, the business has to run its operations very tightly in order to be as profitable as possible for charities. Therefore, operations will be run by volunteers and work experience students. Therefore, creating more work opportunities for Birmingham. The marketing strategy for CWAC is perhaps one of the most important platforms for the business. The marketing strategy is innovative, fresh and busy. The public need to be reminded constantly about donations and by creating conversations through the sticker campaign it creates a lasting impression on consumers. Through the cash flow chart, it is indicated that CWAC expect to be making profit immediately, thanks to the start-up funding provided by Love Brum and Visit Birmingham. This means that CWAC can instantaneously begin giving to the appropriate charities. Showing the success of CWAC, as the ultimate goal is to raise money for local charities and spread awareness of social issues.
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