CWAC Business plan CWAC Business Plan Mollie Pearson | Page 67

Future Overall, CWAC will be success through its engaging marketing campaign that includes its consumers every step of the way. Ultimately meaning that through a high level of engagement with the consumers CWAC has opportunity to grow within the future. Perhaps spreading to chain coffee houses and to a further geographical field. There is also a gap in the market for social issues charities as shown in the consumer research this is what new millennials are concerned about. Therefore, there is prospect for CWAC to exist without the boundaries of coffee shops, on a national level. With all these exciting opportunities for CWAC to grow it demonstrates the need and success of the business as a whole 67