CWAC Business plan CWAC Business Plan Mollie Pearson | Page 54

Staffing
CWAC will run its platforms with a low
staffing rate. This was made evidently
important to the operations of a charity
by Love Brum, who were interviewed for
this business plan, see appendix 5. Staff
will include an online editor to account
for marketing, social media updates
and website updates. The accounts
manager will manage the finical side
of the business such as donations, pay
roll, business accounts and liaisons with
Love Brum and Visit Brum as assets to
the start-up of the business. The
instore area manager will ensure that the
marketing material is put up correctly
and brief staff. The instore area manager
will also create conversation within the
shops using the stickers as a key
talking point. The instore are manager
will run the events within the coffee
shops and around Birmingham. The staff
will be made up of volunteers and work
experience students, to keep overhead
costs down. The director will oversee
all operations and staff ensuring that
business targets are being met, in order
to remain feasible and that charities are
getting the full benefits from the
business. As CWAC expands there will
be opportunity to expand the team,
with a chance to employee an assistant
online editor.
Within the store the current staff
employed by the coffee shops will
be briefed about the new awareness
month/week and the special menu. So
that staff can point consumers in the
right direction for help.
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