CWAC Business plan CWAC Business Plan Mollie Pearson | страница 53

Operations Coffee with a conscience will be proposed as a business to consumer concept. CWAC will take full control of the operations of the website and social media platforms. When looking at CWAC from an instore concept the independent coffee shops will be responsible for the operations within each store. Then the selected charities, Love Brum and Visit Birmingham will control uploading content given from CWAC to their websites and social media. CWAC will write the posts for the second parties to upload online, to ensure constancy between each business. 53