CWAC Business plan CWAC Business Plan Mollie Pearson | Page 41

Direct
Another direct competitor of CWAC is the Heart of England
Community Foundation. This charity supports local projects within
the Birmingham community. It raises money from
people/businesses then grants projects with funding. This business
structure is very similar to CWAC, as CWAC will raise money to
donate to the charities chosen in relation to the social issue topic
that quarter. Consumers can also donate to the Heart of England
Community foundation, meaning that the foundation is a direct
competitor as it has similar community interests and a similar target
consumer including geographical element to CWAC.
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