CWAC Business plan CWAC Business Plan Mollie Pearson | Page 37

CWAC is placed within the third market
sector. The third sector “
comprises of non-governmental and
non-profit-making organizations or
associations” (Oxford, dictionary). In
particular the target market sector for
CWAC is the charity platform. “As of
2016, the number of charities in
England and Wales equated to 165
thousand” (Statista, 2017). Although
this is a steep drop from 2007, this
number of charities shows the large
size of the charity sector. Too add to
this “A total amount of £9.7 billion was
donated by generous Brits in 2016”
(CAF, 2017). This shows that
consumers have trust within charities
and that Brexit has not affected
donations to charity. Evidencing that
the charity sector is certainly viable.
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