CWAC Business plan CWAC Business Plan Mollie Pearson | Page 18

8.
9.
10.
11.
Other platforms of CWAC will be social media campaign on Facebook,
Instagram, Twitter and its own website.
Within the website, consumers can become member of CWAC for a fee of £5
a month which will have benefits such as 10% discount off the coffee shops.
A free magazine will also be created online and a printed version in the
coffee shops. This will provide helplines, stories, news about Birmingham and
charities to get in touch with.
CWAC will also use events as part of their marketing strategy. This provides
an experience for the consumers and will engage them with the brand. This
stems from a meeting with Craig Bush who said, “holding events will give
people something to talk about and will leave a lasting legacy”. See
appendix 7 for 4 P’s analysis.
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