CWAC Business plan CWAC Business Plan Mollie Pearson | Page 17

4.
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CWAC will choose words relating to the certain awareness month/week and
create stickers to stick on coffee cups as a talking point for consumers.
CWAC will ask consumers to turn their phones off and talk to their friends
about the topics, following from the innovation research of Fika.
CWAC will have a special menu where consumers can order a drink, which
discretely means they would like help with a certain social issue, depending
on the drink ordered. The baristas will give the consumer advice on where to
go to get help.
Consumers will be asked if they would like to donate 50p to the chosen
charity of that quarter when paying for their drinks.
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