CustomerTrax CustomerTrax Magazine | Page 4

CONTENTS Sales Vs. Branding 2 Gary Vaynerchuk Letter From Gordon Hilleque 4 Welcome To CustomerTrax Magazine! Simplicity With Numbers 5 Are You An Accidental Diminisher Liz Wiseman 6 Simplifying Your Process 8 Relationships With Your Customers John DiJulius 14 Pitfalls Of CRM Implementation 12 The Value Of CRM Scorecards 13 Hello and welcome to the first issue of CustomerTrax. We couldn’t be happier to have the opportunity to share with you the knowledge we have gained working in the customer relationship management industry. Working with hundreds of companies over my 20-year career, I have seen where things go right, and I have seen where things can go very wrong. I want to share that knowledge with all of you—customers, potential customers, and anyone who picked up this magazine—to help you avoid those same pitfalls and run through things the right way the first time. Having Grit 14 Jack Daly PUBLISHER Carle Publishing Inc. MANAGING EDITOR Erika MacLeod GRAPHIC DESIGN Carmen McKay CONTENT COORDINATOR Stacey Cowperthwaite CONTRIBUTORS Gordon Hilleque Gary Vaynerchuk Liz Wiseman John DiJulius Jack Daly In this issue, we have a few exciting topics to share, the largest of which are the basics of our Handle 2.0 platform and our thoughts on simplicity, adoption, and growth. All of these combine to form the backbone of our platform and also our strategy on how we assist clients in implementing it. Above all, we want the process to be pain-free, smooth, and, most of all, effective. ADVERTISING Gordon Hilleque PHOTOGRAPHY All images are sourced from Carle Publishing Inc. or iStock.com unless otherwise identified. We’d love to hear your thoughts on the content we have presented here and any ideas you may have for content you’d like to see in future issues. Drop us a line at handle@ customertrax.com. Until then, enjoy reading! CustomerTrax Magazine is published by Carle Publishing Inc. All content, copyright © 2018, Carle Publishing Inc. All rights reserved. Gordon Hilleque Owner Customertrax.com This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however neither the publisher nor CustomerTrax will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Customer Trax. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of security advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Email: [email protected]. Carle Publishing Inc., Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. and CustomerTrax will not give or rent your name, mailing address, or other contact information to third parties. Subscriptions are complimentary for qualified individuals. CARLE PUBLISHING Phone: [phone] Fax: [phone] Website: CarlePublishing.com 2028 E. BEN WHITE BLVD , STE 240-5844 , AUSTIN, TX 78741 763-548-0828 / customertrax.com 4