golfer. Many athletic endeavors revolve around teams, and
that can easily turn from one patient to multiple patients
for you once the Athletic Trainer sees results. Though we
think of ourselves as healthcare practitioners, in America
healthcare is a business, big business. US healthcare
expenditures in 2014 according to Bloomberg Business
News were around $3 trillion. Changing from a business
model where the majority of revenue is coming from an
insurance company (usually paying a percentage of your
billed amount) to “self pays” is also good for business. It
decreases the amount of paperwork involved, and decreases
the need for chasing down the correct person in Accounts
Payable at “ACME Insurance Co.” to figure out when that
check will be coming. Thanks to the ACA (Obamacare),
many insurance companies do not even cover foot orthoses
anymore, so athletic care is mostly cash on delivery.
Change, whether it is forced upon us or made to our own
time frame can be a good thing. If we take the time to
think about making a change, we increase our chances
of improving the outcome. Enjoy the changes of Current
Pedorthics magazine, and embrace the idea of serving the
people taking part in sports. It is a win for you, for your
patients, and pedorthics. May all your changes be good
ones.
Rob Sobel
PFA President
Current Pedorthics
May/June
2015
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