challenge
with
the
RFID
tags
is
the
volume
of
data
that
they
generate.
Databases
that
process
the
data
from
the
RFID
tags
should
be
improved
so
that
they
can
better
handle
the
large
amount
of
data
generated
from
the
RFID
technology
for
the
use
of
RFID
to
become
more
widespread.
Case
#2:
CRM
2.0
:
1. What
role
does
technology
play
in
CRM?
Is
CRM
mostly
about
technology
or
mostly
about
relationships?
• Technology
allows
individuals
within
the
organization
to
post
profiles,
provide
real-‐time
status
about
themselves
or
activities
of
the
organization,
organize
groups,
manage
feeds,
share
documents,
etc…
CRM
is
about
both
technology
and
relationships
because
the
relationship
with
the
customer
would
not
be
as
effective
without
the
technology.
2. What
types
of
communication
(e.g.
e-‐mail,
texting,
Facebook,
and
so
on)
methods
would
you
want
to
have
with
a
company
you
do
business
with?
Explain.
• I
would
personally
want
e-‐mail
communication
because
even
though
it
may
a
bit
slower
than
Facebook
or
texting
for
instance,
it
would
give
you
a
record
of
the
conversation.
You
would
be
able
to
print
this
out
for
you
records
or
forward
it
if
need
be
to
another
party.
3. If
you
were
the
CEO
of
a
Fortune
500
company,
would
you
be
comfortable
using
social
media
sites
like
Facebook
and
LinkedIn
as
part
of
your
CRM
strategy?
Why
or
why
not?
• I
would
because
it
would
provide
an
efficient
way
to
keep
in
contact
with
customers
to
ensure
their
issues
can
be
addressed
effectively.
Also,
it
would
allow
satisfied
customers
to
leave
positive
feedback
about
their
experience
which
in
turn
would
grow
the
business
even
further.
These
forms
of
communication
allow
for
interaction
between
customers
and
other
customers,
and
customers
and
the
business.