Advertising
Wolkswagen was sturggling with their advertising when they made the decision to take a different approach on the campagin. Doyle Dane Bernbach coined the slogan "Think Small" and erased the lush features of previous ads to don one of the simplest advertsing operations there has been. It greatly increased business and according to some experts is the best campaign in history.
(cheshiregroup.com)
(vsvwa.freeservers.com)
Family Car
German citizens look at the Beetle.
Hitler wanted to build a car that almost anyone could afford. He wanted to benefit the ordinary Germans with a vehicle that was practicle, attracive, and well-priced. Hitler brought in tons of German laborers to begin building the beetle, and when it was finished it was everything he had hoped for. The impact of World War II had rocked the world, however, and sales for the Beetle were low. The Beetle was new, it was "made by Nazis," and although it wasn't too expenisve not many people wanted to make the investment. England rejected the first batch of cars and advertsing in the USA was low. When Volkswagen hired a new head of advertsing, sales began to pick up in the Unites States. England took a closer look at the new rush to buy the Beetle. With the Americans and the British beginning to buy the car, Volkwagen gained publicity at a steady pace. The working conditions for the Volkswagen factory were superb, and people began to enlist there to produce not only Beetles, but a new range of cars for Volkswagen. The industry was taking hold. 12 years later, the Beetle would surpass the longstanding worldwide production records of 15 million vehicles, set by the Model-T Ford between 1908 and 1927. (history.com)
THE BEETLE'S BEGINNING