C&T Publications REVOLUTIONS Mad BomberZ Car Show - August 2015 | Page 39

The Message
Conveyed By
Your Car's Color
Most people purchase cars based on the vehicle’s
proposed functionality. For example, drivers of
minivans may have children to transport; drivers
of compact cars may have longer commutes; and those outdoor-types may opt to drive a Jeep which is known to welcome rugged
terrains. It may be understood why the make and model of a particular vehicle is chosen, but what about the color that a buyer
chooses? What message does the color of vehicle possibly say about its driver?
The "Color Answer Book" author and color expert Leatrice Eiseman believes she knows the answer. In the book, Eiseman says that a
vehicle's color reveals quite a bit about the personality of its purchaser. A few colors that have been researched and linked to
specific personality types are:
Black cars - Black cars are said to be driven by the empowered and leader-type drivers who are typically not easily manipulated.
These drivers tend to appreciate elegance and things that are regarded as traditional and classic.
Silver cars - At the time of the writing, silver cars were thought to not only be driven by those with elegant tastes, but also those
who are cool and who love a futuristic look. In 2000, silver cars became the most popular color choice by American drivers.
White cars - Drivers of white cars are known for their cleanliness and their attention to detail (perhaps this explain why there are
rarely white cars that look like mine with the words “wash me” traced in the sides).
Red cars - Red car drivers have always been regarded as sexy, speedy, and highly energized. However, it was also discovered
through research that those that are less obvious about these traits tend to drive cars that are a deeper shade of red, and those
who display more obvious traits drive cars that are a more vibrant red.
Green cars - Dark green cars are driven by those regarded as trustworthy and well balanced, while bright green car drivers tend to
be trendy and lively.
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