Do you prefer working on location or in a studio? Both have their positives. I love the studio because the lighting will always be the same and there usually aren’ t any surprises, but location is great too, there are always obstacles to over come and working in new surroundings helps you grow as a designer.
What do your friends and family think of you being a designer? My family are supportive, and just happy I can do something I love. I’ ve never really asked that to my friends but a lot of them work in the industry so they probably are not that impressed, ha!
What is the farthest place you have travelled for a show? When I lived in Los Angeles I flew into London for Sept 09 fashion week, I guess that’ s pretty far.
What preparations do you do before a show, or before launching your latest collection? 30: Fifteen haven’ t had a show yet, but we are launching our collection at Pure London next weekend so a lot of work goes into making sure the collection looks the best it can; hiring models to wear the looks and getting as much awareness to our presence there as possible.
Clothing: ' Anna ' Line
PHOTOGRAPHER Abigail Hack
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