CSR Malaysia May 2015 | Page 13

aligning community expectations with Maybank values, as well as making community investments that maximise short-term and long-term impact. In its efforts to deliver its promises in Environmental Conservation, Maybank’s tiger conservation efforts spans more than three decades. Originally known as Tabung Kebajikan Kumpulan Maybank, which was set up in 1990, the bank restructured the welfare fund into Maybank Foundation in 2010. The bank, which uses a roaring tiger in its logo, has been sponsoring the upkeep of tigers since the late 1970s with the tigers in Zoo Negara and more recently, Zoo Melaka and Zoo Taiping. Today the foundation continues to be a channel in contributing a positive change by focusing on the main pillars of Community and Environment, focusing on Education, Community Empowerment, Healthy Living, Arts & Culture and Environmental Conservation. Data from the World Bank showed that 70 of Malaysia’s 336 mammal species were threatened as of 2014, the seventh highest in the world in this category. On the quest to promote a more sustainable approach to developing communities and the environment, Maybank entered into an agr