A PERILIOUS
JOURNEY
According to MYCAT and PERHILITAN, the
Malayan tiger is the most threatened
species by the illegal wildlife trade.
Soaring demands for tiger parts in Asia
frustrates the efforts to protect the big
cats.
The journey towards the desired destination of corporate sustainability is a long and windy one. While
profits and assets continue to be at the heart of businesses, companies that divert from the traditional business model and move to making corporate social responsibility a reality have much to gain.
Going beyond the company’s financial goals, industry watchdogs or social advocates, “corporate citizenship” has the ability to change the landscape of the existing environment. Whether taking responsibility for
the environment, protecting animals who share our
ecosystem or social welfare of its community, the long
term effect outweigh the short term costs involved in
the implementation of these positive corporate projects.
HEART OF THE TIGER
One company who has embraced the corporate social responsibility initiative in their business portfolio
is Malayan Banking Berhad (Maybank). Established in
Data from the World Bank showed that 70
of Malaysia’s 336 mammal species were
threatened as of 2014, the seventh highest
in the world in this category.
1960, Malaysia’s largest
financial services group
and one of the leading
banking groups in South
East Asia, Maybank has
regional networks in Singapore, Indonesia, The
Philippines, Brunei and
Cambodia.
Armed with the focus
to grow profitably and
responsibly
alongside
communities they serve,
Maybank’s corporate responsibility (CR) goes in
accordance with their
mission of “humanising
financial services” spread
across four key elements
12
– workplace, marketplace, community and environment.
The winner of the
Platinum Award for ‘Excellence in Provision of
Literacy & Education’
category at the 6th Global
CSR Summit & Awards
(GCSA) 2014 has successfully built a sustainable
CR framework that integrates its business model,
and with that boosting
shareholder value.
Their
strategy
involves the practicing good
corporate
citizenship,