Early on , Sanford heard good reviews about CallSource , but he thought his performance was sufficient so he waited a few years before trying . “ I always thought my staff was great ,” Sanford says , “ but after I bought a new office , and compared its poor marketing results to our other offices , I suspected the front office staff was underperforming . I didn ’ t have the visibility to be sure what the problem was and I needed a way to know for sure .”
Solution
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With the data CallSource provided , I knew which phone staffers learned from the training we gave , and I knew when a specific phone handler fumbled .
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Sanford implemented call tracking and recording on all inbound calls at the new , underperforming clinic . In the first 90 days , he gathered enough data to
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