Annual sales $ 3.5 of over million
Performance Management Strategy Adds New Patients , Lowers Costs and Optimizes Marketing Program
The Challenge : Increased Call Volume , Poor Lead Conversion
Mark Sanford knows a lot about building a successful hearing practice . In 1994 , he had one store in Walnut Creek , CA . Today his company , CSG Better Hearing , owns and manages five Northern California stores with combined annual sales of over $ 3.5 million ; individual clinic sales range from $ 100,000 to $ 1,800,000 .
Annual sales $ 3.5 of over million
Individual clinic sales range from
$ 100,000 to $ 1,800,000
Sanford grew his company based on sound decision making and providing a superior customer experience .
As his business grew , Sanford became an industry expert , training hearing professionals for several leading manufacturers . Sanford strongly believes that every hearing healthcare owner ’ s business can improve . His success is attributed to continually evaluating marketing strategy to see what is and is not working and a willingness to make changes based on data and reporting .