C R OSS
Conference DAY 2
4
How to actually combine the traditional business model and the new business model to create innovation?
In most cases, companies are still struggling t o combine the t r adit ional and t he ne w business model. I do not have a clear answer for this, it d epends strongly on the decisionmaker. But in principle, if we want to create innovation, we have to prepare the change, the holistic one, where people from ever y layer, the upper, middle, to the lower level of management, to have the same mindset .
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