C RO S S
Conference DAY 2
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Can you tell us more about the case of Hatsune Miku,the music composing softw ar e w hic h involve user s’ cocreation. What is the key element that makes this business model successful?
Hatsune Miku is actually a vir tual character embedded in a music-composing software. The song and 3D modeling are created by the user s. When user s cr eate a song, it will be sung by Hatsune Miku. Many people get together to create the productions for Hatsune Miku’s performance, creating a big movement which attr acted the tr aditional business, like Toyota, to get involved. Lately in Taiwan, Hatsune Miku was having a concer t which was well-received by the Taiwanese audience. It is a unique case of innovation where a software, with its vir tual character, is linked to the music industry and finally the vir tual character itself became endorsers of the products from traditional industries.
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