may be, there is great value in differences of interpretation, as these offer a better understanding of each other’ s position. The question then becomes how and where to find a shared language to help discuss these interpretations. One tool which could be of value is the visual language of film. STBY has successfully used film in many multi-stakeholder projects with large, often global, organisations using an approach called‘ Design Documentaries’. These films inform and inspire multidisciplinary teams with stories from the everyday lives of those who will later use or deliver the PSS that these teams are working on. Several PSS101 industry partners are interested in this approach because they see the value of filmed stories in communication between stakeholders and disciplines, but have difficulties using film effectively in PSS development.
The benefits of the experiments in these areas are twofold. On the one hand, they provide industry partners with tools to work and experiment with, at least two years before the final framework will be ready to use. On the other hand, our experiments are of great value to the scientific partners, who can incorporate them in the development of the framework: everyone benefits!
Marie de Vos— 1986 marie @ stby. eu
. Design Researcher at STBY. Member CRISP project PSS101 looking forward to the next step
Jeroen van Erp
How to deal with cross-media retail strategies, multi-channel publishing challenges, smart sex toys and intelligent lawn mowers?
Jeroen van Erp— 1959 jeroen @ fabrique. nl p4
introducing designers to the board
. Partner & Creative Director at Fabrique. Member executive board CRISP. Member Topteam Creative Industry( NL). Member of the Dutch
Creative Council. Board member of the BNO
( the Association of Dutch Designers). Board member of the
Wim Crouwel Institute. Board member of the
Design & Emotion Society
The“ zipper” image depicted on p4 is another example of a boundary object. Using visuals, stakeholders are confronted with implicit issues they are struggling with. The visuals make these issues explicit and serve as a tool to cross boundaries that restrict interaction.