introduction Marjan Hammersma—
p20
Making opportunities tangible Smart Textile Services
p5
Climbing up the value chain Gijs Ockeloen
p28
Services beyond products: Resistance is futile pieter jan stappers
It is with great pleasure that I introduce the first tangible results of CRISP. The combinations of products and services in such areas as healthcare and well-being are inspiring and appealing to consumers, suppliers and developers. Smart clothing and robotics in healthcare, accessible transport for the elderly, interactive games that entice children to keep fit, all these examples require innovative solutions for the real issues that society faces. I am also pleased to see that a once abstract idea is becoming reality. It all started in 2005— with the policy letter‘ Ons Creatief Vermogen’. The underlying idea was that businesses would become more innovative if stronger ties were made between the creative industries, manufacturing companies and the sciences. The main objective was to bring these parties together, including via the Creative Challenge Call.
The Creative Challenge Call had a sequel with a programme that further emphasised the connection with the academic community. It had by then become clear that the effort the creative industry put into the development of products and services often went unrewarded. The question thus changed to how the government could encourage the relevant parties to collaborate. As result of an initiative by the Universities of Technology a number of concrete ideas for product-service systems arose. It was clear that, although such a programme could bring about long-lasting societal and economic changes, it would require substantial government funding. In close cooperation with the Ministry of Economic Affairs and the NWO, necessary funds were found by the Ministry of Education, Culture and Science. Towards the end of 2011, the CRISP programme was launched. When we look back at everything that this programme has put in motion since the start, we see that it has brought us exactly what we were hoping for: designers, engineers and social scientists, people working in healthcare, industrial partners and many others meet in the( sub) projects, becoming familiar with each other’ s world. In doing so, they have not only come up with smart product-service combinations, but have also found new ways of working together and developing solutions. Thus we achieve the social innovation we wanted.
The experience gained and knowledge gathered in the CRISP projects are vital for the next stage in the creative industries. Consider, for instance, the newly established topteam creative industries, which has created an agenda for the future. Or the top consortium for knowledge and innovation, CLICKNL, which was also established to initiate research together with the sector. All these initiatives continue on the basis that is built by CRISP.
Marjan Hammersma— 1964 m. j. hammersma @ minocw. nl
. Director General Culture
and Media at the Ministry of Education, Culture and Science