introduction Marjan Hammersma —
p20
Making opportunities tangible Smart Textile Services
p5
Climbing up the value chain Gijs Ockeloen
p28
Services beyond products : Resistance is futile pieter jan stappers
It is with great pleasure that I introduce the first tangible results of CRISP . The combinations of products and services in such areas as healthcare and well-being are inspiring and appealing to consumers , suppliers and developers . Smart clothing and robotics in healthcare , accessible transport for the elderly , interactive games that entice children to keep fit , all these examples require innovative solutions for the real issues that society faces . I am also pleased to see that a once abstract idea is becoming reality . It all started in 2005 — with the policy letter ‘ Ons Creatief Vermogen ’. The underlying idea was that businesses would become more innovative if stronger ties were made between the creative industries , manufacturing companies and the sciences . The main objective was to bring these parties together , including via the Creative Challenge Call .
The Creative Challenge Call had a sequel with a programme that further emphasised the connection with the academic community . It had by then become clear that the effort the creative industry put into the development of products and services often went unrewarded . The question thus changed to how the government could encourage the relevant parties to collaborate . As result of an initiative by the Universities of Technology a number of concrete ideas for product-service systems arose . It was clear that , although such a programme could bring about long-lasting societal and economic changes , it would require substantial government funding . In close cooperation with the Ministry of Economic Affairs and the NWO , necessary funds were found by the Ministry of Education , Culture and Science . Towards the end of 2011 , the CRISP programme was launched . When we look back at everything that this programme has put in motion since the start , we see that it has brought us exactly what we were hoping for : designers , engineers and social scientists , people working in healthcare , industrial partners and many others meet in the ( sub ) projects , becoming familiar with each other ’ s world . In doing so , they have not only come up with smart product-service combinations , but have also found new ways of working together and developing solutions . Thus we achieve the social innovation we wanted .
The experience gained and knowledge gathered in the CRISP projects are vital for the next stage in the creative industries . Consider , for instance , the newly established topteam creative industries , which has created an agenda for the future . Or the top consortium for knowledge and innovation , CLICKNL , which was also established to initiate research together with the sector . All these initiatives continue on the basis that is built by CRISP .
Marjan Hammersma — 1964 m . j . hammersma @ minocw . nl
. Director General Culture
and Media at the Ministry of Education , Culture and Science