Tied to our vision, anchored by our values, building on our strengths
Excel had its first ever Christmas Promotion in 2013. The Excel “Be Cool” watch promotion was executed in December 2013. Every
student who deposited a minimum of $10 cash was presented with a watch at all GPSCCU Branches. An Excel Ad was produced
for release in 2014.
2.4
Marketing and Promotion
2.4.1 Carriacou Branch 5th Anniversary Celebration
This activity was held in Carriacou during the 7th -11th January 2013. The objective was to build more awareness of the branch
in the community, as well as to reward members for their loyalty. All members conducting transactions during the period were
entered in a draw for $50.00 free credit from a mobile phone carrier of their choice. The following members won the draw which
was conducted live on Sister Isle 92.9:
• Revington Ray
• Devon Cudjoe
• Vinisha Cudjoe
• Rhona Hosten
• Chantal Augustine
• Christopher Williams-Shade Bonus 1 GPSCCU water bottle
2.4.2 Cross Harbour Swim 2013
The GPSCCU Sponsored the GASA Cross Harbour Swim 2013 for the first time. The swim was held on Saturday March 16th 2013
the route being between the Carenage (Financial Complex) and Grand Anse Beach. The activity which is held annually by Grenada
Amateur Swimming Association is over 20 years old. The GPSCCU got an opportunity to brand the event with excel through the
production and airing of radio ads, branded t-shirts and banners. The Credit Union also took the opportunity to attend interviews
on DayBreak to promote the event.
All winners under the age of 18 were given $25.00 on an Excel Account to encourage membership.
The overall winners were:
Female: 1st Oreoluwa Cherebin, 2nd Katie Lillie, 3rd Gabrielle Paparo
Male: 1st Kerry Ollivierre, 2nd Khalil