Owning a dog is treated as a status symbol in our society but
parenting them is not really looked into. This is heart-wrenching!
With the sole motive of improving the health conditions of animals,
Wiggles came into existence
6
What is the range of your
consultancy charges?
For our Vet on Call services, the consultancy
charges per pet starts at INR 300. If a pet
parent has multiple pets, the prices will vary
accordingly.
7
How many customers you have
catered to so far?
Wiggles has successfully served over 200
plus customers through its online and
offline platforms.
8
What makes you unique among the
existing veterinary care ventures in
the market?
Pet care has never been so personalised
and customised! Wiggles provides tailored
Wiggles Boxes which are curated based on
the pet’s breed, age, health conditions and
other important factors. The Wiggles Boxes
contain antiparasitic medicines, nutritional
products and essential vitamins for your
canine or feline. Another unique offering is
the ‘Vet on Call’ service which is all about
veterinary assistance in the comfort of
your home. Pet parents just need to call the
support line or drop an email for scheduling
an appointment as per the pet parent’s
convenience. Our services are simple,
affordable and convenient for pet parents!
9
What is your past experience before
starting this company? What is your
opinion about the social media and its
importance in business?
Along with me, the founders of Wiggles
viz. Rajh V Iyer, Anushka Iyer, Venky
Mahadevan, Nachikhet Despande, Risshee
Tanduulwadkar and Sathya Radhakrishnan
- have witnessed the distressing conditions
in which animals exist in India. Be it pets
or strays. Owning a dog is treated as a
status symbol in our society but parenting
them is not really looked into. This is
heart-wrenching! With the sole motive of
improving the health conditions of animals,
Wiggles came into existence. Petcare is a
relatively new field in India and we want to
devotedly concentrate on it.
Social media is extremely important in
today’s technology savvy world. People are
more updated through social media than
even the news. Social Media is a vital tool for
any brand to engage and interact with their
audience with an emphasis on community
creation. Our social media strategy has
always focused on striking a chord with
pet parents and pet owners and shedding
light on the importance of pet healthcare in
today’s world.
10
What code of conduct do you
swear by?
Petcare, petcare and petcare! That is what
we profoundly believe in and walk our talk.
Wiggles is an altruistic brand and we will
always be the same.
11
What do you believe is the general
attitude of the new pet parents
towards their pets.
Pet parents in India are gradually becoming
more aware about pet healthcare than ever
before. This is a good sign! We wish to
simplify pet healthcare like never before.
Preventive healthcare is our path and we
strive to make pets healthier and happier in
this journey!