Creature Companion - Interzoo Special September 2019 | Page 27

online channels of communication such as Linkedin, Facebook and Instagram
for staying connected with and custom messaging end-users.
Mr. Varun Yagain, CEO DogMyCats organised an engaging session on
‘Maximise Pet Shop ROI’ that dealt with aff airs such as shelf management; digital
awareness; diff erentiation between specialised retail and modern retail; and cost
of bringing in and retaining customers. Th e speaker also shared valuable tips on
enhancing customer experience, increasing purchase frequency and assisting
customers in once in a lifetime purchases.
Th e eminent speakers also received certifi cates of appreciation and paintings of
Indian street dogs and cats for their substantial contribution to the fi rst edition
of the Indian Pet Industry Dialogue.
September 2019 • Vol. XII • Issue 9 • Noida
27
| Creature Companion