Creature Companion - Interzoo Special September 2019 | Page 20

IIPTF - Coverage Report
products including Groomer’s Blend, Dog
Wash, Woof Wash, Shed-X and Veterinary
Formula Clinical Care. Bacterfi eld pet
food displayed its ProBiotic LIVE brand
of natural functional Super Premium pet
food containing a high concentration of
probiotic bacteria designed to maintain
normal gut functions, ease of mobility and
strong immunity in dogs and cats.
Tianjin Tangchao Foods put on show
their diverse range of seafood powders,
palatability enhancers and compound
seasonings for pets. Th e Canadian High
Commission got together some of the most
popular Canadian brands such as Orijen
and Acana by Champion Petfoods and
Tropican by Hagen Group to participate in
the event as ‘Canadian Pavilion.’ Th e USP
of the biologically appropriate Orijen and
Acana range is meat from natural sources
such as free-run poultry, wild-caught fi sh,
ranch-raised meat and cage-free eggs.
Hagen Group exhibited their smart pet feed
products based on animal instincts to the
Indian visitors. Th ese international business
owners gained a fi rst-hand experience of the
working of the Indian pet market through
their participation in this pet business fair.
IIPTF is fast becoming
one of the highest
profi le ways for pet
business owners
to gain momentum
in the industry
Th e Indian pet industry has exhibited
exponential growth in the past decade
with a CAGR of more than 25 percent. Th e
exponential increase in pet ownership in
metropolitan cities has opened up a bundle
of opportunities for unique pet products
and services. Young entrepreneurs and
business owners are identifying the gaps in
this largely untapped market and coming
up with innovative solutions to bridge these
gaps.
A large number of Indian entrepreneurs
showcased their indigenous brands off ering
niche products and services at IIPTF 2019.
Pet establishments such as Canes Venatici,
Kitty & the Woof Gang and Dog O Bow for
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Creature Companion | September 2019 • Vol. XII • Issue 9 • Noida
pet clothing; Wiggles for monthly subscription boxes
for pets; Paradise rubber for toys and mats; Lozalo
from Rossari Biotech for pet grooming products;
White Canvas for pet tents and baskets; Doggie
Dabbas for home-cooked pet meals; Oliver Pet Care
Solution for online retail; Fuzzy Wuzzy Pet Styling
Studio and Spa for grooming services; GreeNeem