Creature Companion - Interzoo Special Interzoo Special 2018 | Page 24

E-Retailing
Pets and
E-BUSINESS!
By Binoy Sahee
W
ith numbers and facts speaking for themselves, the
growth rate wouldn’t have been possible without the
booming of the e-retailing business. Pet supply is
proving to be a unique and innovative form of retailing. We have
been talking about the growing pet industry for quite some time
now. Defi nition of ‘market’ has changed; it no longer confi nes itself
to gathering at a particular place for trade. Instead, the expansion of
the market can now be measured by the market’s reach to its target
customers through e-commerce.
With increasing numbers of people adopting pets and considering
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Creature Companion | Interzoo Special 2018
them a part of their families, e-retailers are
vying to seize a share of the pet supply market
by off ering personalised services and exotic
products. With the advent of e-retailing of
goods, it has been much easier to understand,
know and choose products that meet our
needs. Pets cannot talk, yet a loving pet owner
will identify with the needs of his furry friend;
and with that understanding will use the
wider selection on off er via e-commerce to
meet his/her pet’s unspoken needs.