visited their site every month to enter their competitions – and that following Christmas I purchased some presents from them and have done ever since. As I mentioned, since the birth of Millie-Mae and then Toby I’ ve not been as active a comper as I’ d like to be. And now the children are in school and nursery I am looking to free up a few hours here and there to get into it again … but for now I’ m putting my experience to good use on the flipside of the coin …
I believe I have good knowledge of how a comper‘ works’, and I use this information on WowThankYou by regularly offering competition prizes. I also list the competitions on the competition forums I mentioned earlier – I WANT compers to flock to the page to enter because I know that this is a sure-fire way of introducing them to the WowThankYou brand, and they WILL come back and purchase from us at some point. We average between 2,000 and 2,500 entries per competition over the month that it runs. The numbers are slowly climbing, which I put down to persistence and continuity- When you place an order on the WowThankYou website during the checkout process you are asked where you heard of us and we’ re starting to see‘ entering a competition’ given as their answer. With our competitions, you need to answer a question that is hidden somewhere within the seller’ s store( who has donated the prize). I make sure it isn’ t too easy as I want them to really see the items they are looking at. We can attribute a huge rise in sales to some sellers who have either currently or previously offered a prize – and this prize could cost as little as £ 8-10. There’ s not many opportunities where this amount of money will get you 2,500-3,000 visitors …
And that’ s the joy of competitions – compers don’ t care what the value of the prize is as they enter everything, because they know there’ s a higher chance that they’ ll win the‘ smaller’ items rather than the cars, campervans, exotic holidays etc. To a comper, a win is a win, it’ s as simple as that.
But yes I know what you’ re thinking –“ why encourage these people to enter?” Simple answer – because they are also online shoppers! Trust me – as a comper online, you are pretty nifty with a computer as you spend so much time on one entering prize draws, and quite honestly you simply don’ t have time to go out shopping so buy online instead. It’ s a winning formula, it really is.
Win a‘ Blooming Tea’ Gift box for 2 From Netpune Tea www. bestcuppaintown. com
Win a Tin of Honeybuns Mini Cakes
Win a months supply of‘ Smugglers Brew’ Tea! From the Cornish Tea Company
Win a Katie Alice Travel Mug and Book Bag
So if you are looking for ways to get noticed, think about offering a competition prize on your blog, FB or twitter page. Don’ t just run the one – when it ends, start another … keep doing it and people will slowly start to remember you and your brand. And then when they need to buy something, they’ ll return not as a comper but as a customer, which is what we all want to see!
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