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inside look
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A Future So Bright It
Needs Designer Shades
Stevie Boi
y
staple of Stevie Boi’s artistic ability that would
eventually become a pinnacle in a niche market of the
fashion industry.
In the beginning of his entrepreneurial journey, he
struggled to gain success and financial stability. “I
started out just hand-making everything,” says Stevie
Boi. “It got to the point where people started asking
me to create luxury sunglasses specifically for them. It
didn’t catch on at first, but the more I put my style out
there the more people started to appreciate it.”
“It didn’t catch on at first,
but the more I put my style
out there the more people
started to appreciate it.”
Stevie Boi’s persistence paid off in November 2011
when his unique design was featured on the cover of
Vogue Italy. The cover was followed by a six-page
spread, which served as a catalyst for the Stevie Boi
couture brand poised to take the fashion world by
storm.
The inspiration behind his artistic eyewear comes from
within. “My designs are created with limited material
and influence,” says Stevie Boi. “I don’t flip through
magazines and I don’t watch TV to check out the latest
trends.” This something-from-.nothing approach is
what makes Stevie Boi standout. It’s also how he
consistently brings a fresh perspective to everything he
touches.
By Ralph Krauss
True geniuses have an insatiable thirst for creativity
that can never truly be quenched with the introduction
of only one unique product. These individuals are
conduits for multiple visions that have an outcome far
beyond what a less creative person can fathom. One
such genius is sunglass enthusiast and fashion
designer, Stevie Boi.
Bringing a flare that is both alluring and brilliant, Stevie
Boi’s creative inspiration comes from within. His vision
of what is yet to come is a power that was bestowed on
him in 2007 when he left his job to start a business
selling a style of eyewear that had never been
conceived before. At the time, these concepts were a
62
Humility and surrounding himself with the friends
who have been there from the beginning is how Steve
Boi has thrived in an incredibly competitive industry.
“It’s about being true to your fans and clients because
it’s really up to them and what they like versus
something that can be easily mimicked and produced
for the masses.” he says. “I want my luxury eyewear to
standout from other luxury eyewear.”
Stevie Boi has stayed true to his style, to his clients
and friends, and to his passion. He has found his place
of genius and works insanely hard each and every day
to share that with the world. His designer eyewear line
is being showcased on a tour that is currently gaining
momentum across 20 countries and 16 US cities.
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Summer Issue