Creating a Brand for a New Business Guide to Creating a Brand for a New Business | Page 10

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Resource

What should the visual
identity of your brand
look like?
Your visual identity generally comprises of your
business name, a logo and a colour scheme.
These are the visual elements of your brand
and are what people see and, therefore, most
associate with your business. It is, therefore,
important to get this right by creating a visual
identity for your new business that is in keeping
with your goals and values and is supported by
your brand foundations.

For a FREE Brand Design
Brief Template, visit our
website and search for
“Brand Design Brief” or
e-mail BDB@BlueIceBrands.
co.uk with the subject “Brand
Design Brief”.

When creating the visual elements of your brand
there are a number of questions that you should
consider. For example: Do you want a logo to
represent your brand or simply the business/brand
name? If you want a logo, what shapes best
represent your brand? What colours best
represent your brand? etc.
All of the work you have done to this point has
been laying the foundations for your brand. The
information that has been gathered should form
part of your Brand Design Brief.  This will help your
brand designer create a strong visual identity that is
aligned with your business goals and values and is
focused on your target market.