For communications, we had to see how we could communicate a message to an audience so for joomag we had to present a controversial advert and impart our opinion on other people, for example I did American Apparel seeing as they are known for putting young females in compromising positions. Another way we showed how we communicate was through making out own advert on a brand and see how close it looks to the real brand. The article was the easiest part seeing as the two brands that I picked were completely different in the way they communicate with their demographic for example Prada do exhibitions for their customers where as New Look do billboards, adverts and social media. Social media works for a lot of multi-channel retailer, however it could work for Prada but they like to use exhibitions and magazines, even though their demographic loves that but social media is the new magazines.
For production and supply chain we had to consider how the supply is moved around and which way was the easiest way. We also had to look at how the garment workers were being treated overseas in the LEDC countries that the retailers get their clothes sewn. We spoke about the incident call the Rana Plaza, we also had to speak about the ethics that all brand a company must have so that workers get good coverage. Understanding this was a bit difficult seeing as not all ETI base codes are the same. I also had to look at a garment that had a fault in to and make a vlog on it, make a vlog and make a garment tech sheet on it.